Our Services
Our 3-Step Plan for Your Tourism Success
Schedule a Consultation: Reach out to book a free initial consultation. We’ll discuss your destination’s challenges, goals, and vision. Bary and the team will listen to your needs (and ask insightful questions) to fully understand your situation.
Get a Tailored Strategy: Based on your unique needs, Bary and the team will develop a customized plan of action. Whether it’s a bold marketing strategy, a sustainable tourism masterplan, or a customer experience overhaul, you’ll receive clear recommendations and a roadmap. This plan will break down exactly how to achieve your goals step by step.
Implement and Succeed: Work alongside Bary as he guides you and your team through executing the plan. He’ll provide hands-on support, training, and adjustments as needed. Watch tourism grow, visitor satisfaction improve, and your vision come to life. With the strategy in action, you’ll start seeing results – more visitors, better reviews, engaged stakeholders – the success you set out to achieve.
Destination Marketing Consulting
Make Your Destination the Next Must-Visit Place.
Stand out in a crowded travel market with strategic marketing that showcases what makes your destination unique. We help tourism boards and destination marketers craft compelling brands and campaigns that attract the right visitors.
Perhaps you’re struggling to define a clear brand identity for your city/region. Maybe visitor numbers have plateaued and you’re unsure how to capture new markets. In today’s world of social media and instant info, destinations need a strong narrative and online presence. Without it, even hidden gems get overlooked.
Bary combines creative marketing with data-driven strategy. He will work with you to develop a Destination Brand Story that resonates with your target tourists, and a marketing plan to broadcast it to the world. From digital marketing initiatives to on-the-ground promotional campaigns, you’ll get a roadmap to raise awareness and desire for your destination. With decades of promoting Costa Rica and other destinations, Bary knows how to pinpoint what travelers crave and how to communicate it effectively.
Deliverables/Outcomes:
A clear Destination Value Proposition and brand guidelines.
Marketing campaign ideas and channels to reach your ideal tourist (e.g., social media, travel trade, PR).
Metrics and KPIs to measure success (so you know what’s working).
Training for your marketing team on executing the strategy.
Expect increased visibility, more inquiries from travel operators, and ultimately growth in visitor arrivals.
As an example, Bary led the rebrand and launch of the "Costa Rica, No Artificial Ingredients” campaign for Costa Rica that resulted in multiple international awards and significant growth in tourism.
Sustainable Tourism Masterplans
Plan for Sustainable Tourism Growth (Masterplan Consulting).
Lay the foundation for tourism that flourishes for years to come. Bary partners with governments and destinations to create comprehensive masterplans that balance economic growth with environmental and cultural stewardship.
Tourism is a double-edged sword – it can boost your economy, but unmanaged growth can strain infrastructure, harm the environment, and erode local culture. You might be asking: how can we grow smart? How do we attract tourists while preserving what makes our destination special? Crafting a long-term tourism strategy can be complex with so many stakeholders and factors to consider (from transportation and facilities to community impact and climate change). Without a masterplan, efforts can be fragmented and short-sighted.
Bary brings a wealth of experience in developing and implementing national and regional tourism plans. He will guide your team through a structured planning process: from conducting a tourism audit (identifying strengths, weaknesses, opportunities, threats) to stakeholder workshops co-creating a vision, to the final actionable plan. Key focus areas include: sustainable infrastructure, community engagement, marketing strategy alignment, and crisis resilience. The result? A clear blueprint that stakeholders buy into – with defined projects, policies, timelines, and success metrics.
Deliverables/Outcomes:
Comprehensive Tourism Masterplan document covering development, marketing, and management.
Sustainability guidelines and capacity limits to protect resources.
Action plan with short, mid, and long-term initiatives (new attractions, infrastructure improvements, policy changes, etc.).
Monitoring framework to track progress and impact (so the plan remains a living guide).
Stakeholder alignment – consensus built among key players (government agencies, local businesses, community leaders).
Your destination will have a clear direction for growth that attracts investment and tourist confidence, without the pain of over-tourism or lost cultural identity.
As former Vice President of Costa Rica’s Tourism Board / Vice Minister of Tourism, Bary helped design the country’s Certification for Sustainable Tourism (CST) program and coordinated national marketing – experience that he brings into planning for other destinations. He understands government processes and how to align public and private sectors around a common tourism vision.
Tourism CX/CRM Transformation
Deliver Unforgettable Visitor Experiences – Every Time.
Happy visitors become repeat visitors (and raving fans). We help tourism businesses and organizations modernize their customer experience (CX) and customer relationship management (CRM) so you can engage travelers at every touchpoint – before, during, and after their trip.
In the age of instant digital feedback, one poor experience can go viral and damage your reputation. Perhaps your attraction or tourism agency is getting mediocre reviews, or your customer data is scattered in spreadsheets making follow-ups impossible. You’re not alone – many tourism organizations struggle with outdated systems that don’t talk to each other, and staff who aren’t empowered to deliver wow-moments to guests. The result? Missed opportunities for positive reviews, repeat visits, upsells, and referrals.
Travelers today expect seamless service – they want to book easily online, get personalized recommendations, and feel cared for if issues arise. If your systems (or team) can’t keep up, you risk losing them to competitors who can.
Bary will assess your current customer journey from the tourist’s perspective – from the moment they discover your destination or service, to booking, to the experience on-site, and post-visit followup. He’ll identify gaps and friction points. Then, drawing on best practices and technology, he’ll help design an improved experience. This could include implementing a modern CRM system to centralize visitor data, training staff in hospitality excellence, integrating feedback loops (so you learn from every guest), and crafting communication plans that keep your audience engaged (newsletters, follow-up offers, etc.).
Deliverables/Outcomes:
Higher visitor satisfaction ratings (happier tourists).
Better online reviews and reputation (which attract more visitors).
Increased repeat bookings or longer stays due to loyalty strategies.
More efficient operations – staff have the tools and data to serve guests promptly and personally.
Centralized database of visitor information for targeted marketing (turn one-time visitors into lifelong fans).
These enhancements can drive revenue growth through repeat business and referrals. Every interaction with a traveler is a chance to impress. Let’s make each one count.
Having overseen tourism operations from travel agencies to airlines and hotels, Bary knows what five-star service looks like and how to achieve it. He has led teams through digital transformations and introduced CRM solutions that helped personalize the travel experience for thousands of customers. Bary and his team stay on top of the latest in travel tech and consumer behavior, so you don’t have to.
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